Your membership organization can be a complete joy to run.

Your membership

organization can be a

complete joy to run.

OR, it can suck up your time, burn out your leaders, and make you wonder if real growth will ever happen.

OR, it can suck up your time, burn out your leaders, and make you wonder if real growth will ever happen.

Here, at The Joy of Membership, you'll find best practice growth strategies, experience design guidance, and tech solutions to get you more of that first part… and a whole lot less of the rest.

Here, at The Joy of Membership, we help small membership-based organizations implement time-saving software and best practice strategies so that you can enjoy more of what you love about leading in membership... with far less of the hassle.

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“Joy is the rockstar of membership development! We worked together on a collaboration from start to launch, her deliverable far exceeded our request. Joy is the perfect blend of servant leadership, analytical expert, problem solver combined with humble professionalism. She cares greatly about the needs of her clients. She thrives in developing solutions to meet their needs.


A master at developing and nurturing the membership building process combined with her reliability and skill set, makes her the go to leader in the membership industry.”


Heather Wilson RN, CFCS

Foot and Nail Institute

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We contracted with Joy after a failed attempt at building a web site through another provider. I was fearful that all web designers would be as difficult as our first bad experience.


Wow, what a breath of fresh air Joy turned out to be!


Beginning with the planning stages, Joy took us though her process which covered all of our concerns and desires for a new web site. The building process was fast, yet comprehensive. She had great ideas which helped us design a site which exceeded our expectations. She was thoughtful, helpful and provided us great guidance as we struggled with certain aspects of the site.


Ultimately, she provided us a site beyond what we had hoped for, and continues to offer great service, help and advice in follow up.


It's rare today when you work with someone that provides this high level of service and professionalism. We are extremely grateful to Joy for all her exceptional work.”


Bruce Bro, Co-Founder & President

National Foundation for Danish America

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"Joy is the contractor you always hope you are engaging. She is available and responsive. Her follow through is impeccable and she excels at listening to your needs and flushing out all of the options to insure you choose the best tools to accomplish your goals. She then will complete the set up, onboarding, trouble shooting and training without any need for hand holding or follow up. She stays ahead of you and has the intuition to think through things that you have not yet considered. The outcome is seamless and excellent. But more than the results, the customer experience is one that is pleasant and enjoyable.


I highly recommend Joy as a preferred contractor to anyone looking for membership management expertise.“


Scott Lollar, Founder

Consulting4Contractors

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“The Washington Map Society chose Joy from among many considered, based on what we read and what we saw in the websites she had developed. We knew ours would be a complex project and not having seen another site anything like what we wanted, we were not sure our wishes could be met. Joy fulfilled them all and more, with her creativity, her sense of design, her technical knowledge and abilities, and her commitment to excellence.


Joy lived up to her name … she was a joy to work with! She not only gets the job done effectively, she also takes on the roles of collaborator and teacher, which is so necessary to get a project done right, especially if one’s organization wants to do some of the website maintenance itself. Her organization and communication skills are top-notch. She came up with great ideas on how to make sure search engines could see the large amount of information and research our renowned journal has provided the cartographic community, and then she demonstrated the ideas to me to explain how things would work, so we could decide the best approach. She showed us all the benefits of using the membership focused platform the website is built upon, and set up the website to handle our fairly complicated membership structure. This was better than we expected and gives us an improved and easier way to get things done.


We wanted a website that could not only serve our members but would also provide help, research and resources to anyone interested in maps and cartography. The website Joy designed does just that and we are very pleased with and proud of the result. Anyone seeking a website design would be well served to choose Joy; she has our great thanks and our highest recommendation.”


Peter Porrazzo, Treasurer

Washington Map Society

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“ICN interviewed numerous agencies, software companies, and developers to help us build our membership website for 8+ months – with little to no success. Then we met Joy Duling at JourneyCARE!


It has been, and continues to be such a joy to work with her and the JourneyCARE team. Not only does she get the job done, but she isn’t afraid to think outside the traditional box of developing a membership-based website.


The ability for her to process the vision we have before us, has helped us to strategically plan in advance and avoid many pitfalls we would have found ourselves in. She is a true professional, she gets the job done, when she doesn’t know the answer she quickly finds an answer, she teaches us how to do things ourselves, she is available, and she truly cares.


That is why we currently call JourneyCARE a strategic ICN partner and with full confidence, recommend Joy Duling and her team!”


Greg McCoy

International Christian Federation

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“After 15 years experience with dozens of nonprofits I knew immediately that I was going to need a major resource to meet the challenge of a startup organization with a tiny budget and an even shorter deadline to launch there association management platform. Joy Duling’s JourneyCARE was the answer to my prayers.


She understands the critical importance of focusing on relationships instead of transactions. After discussing our needs and with no time to build a platform from scratch, she helped us assemble an extraordinary core of software apps to meet our needs for a basic website, event management, email marketing and a dedicated member center.


Both the leadership and members were delighted with the result. The organization now has a front page news feed to showcase member accomplishments. Event registration is smooth and handles discounts and contact-less checking effortlessly.


The member-only community center includes a unique, private social network, and allows the board to meet in a private virtual “Boardroom”. The membership pipeline function enables the membership team to provide real-time membership forecasting to the leadership.


All along the way, Joy as been a “Joy” to work with. If your organization is ready to go from “Status Quo to Grow”, I recommend Joy Duling of JourneyCARE.”


Jerry Gitchel

President, Leverage Unlimited, & Former Manager, Jacksonville Business Professionals, Inc.

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“Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute. In the end, I feel more overwhelmed and exhausted than I did when I started.


My experience working with Joy Duling has been entirely different. Joy provides ‘hands-on' tactics that are easy to execute. But, best of all, you see results… and fast.”


Michelle Tjelmeland, Founder

Cochlear Implant Awareness Foundation

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“Becoming part of the JourneyCare family has opened our eyes to new ways to improve our processes for the future…”


“Our organization was in need of someone who could help us feel more relevant in today’s world – from the outdated website design to our effective but manual outdated processes.


Joy and JourneyCARE helped us easily implement changes and new solutions that allowed some of our dreams come to life while keeping our existing Wild Apricot membership system intact.


We were in need of ways to automate processes like annual renewal forms, response emails, and event attendance reporting so that our members know they are important to us because they receive timely responses and follow-ups. Our existing system couldn’t achieve this for us, but we didn’t have a solution that worked within our small organization’s constraints until we found JourneyCARE.


Joy’s team partnered with us on new integrations and automations to solve our problems. The care we received has been top-notch since Day 1. Joy and her team have made us feel like part of the family – always available to help and answer questions along the way.


Becoming part of the JourneyCare family has opened our eyes to new ways to improve our processes for the future, and we look forward to working with Joy for years to come.”


Allison Ellis, Executive Director

Association of Attorney-Mediators

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“NAME (The National Association of Miniature Enthusiasts) is 50 years old! And many of our members have been members for most of that time. We were looking for a system to replace a custom made system that has been in use since the latter 1990's. Our internal systems are built to take into consideration that many of our members do not use computers. And our way of handling memberships is far from industry standard.


We were attracted to Journey Care because of the flexibility in setting up the fields and reports, accommodating all of the different things that we track for our members. We were also attracted by the workflows that would do so much automation/notifications for us.


In spite of our very different way of working, Joy had the utmost patience with us and went above and beyond our expectations to make sure that our JourneyCare implementation was successful. From custom forms to custom reporting, she has helped to make the transition as painless as possible.


We do not feel we would have gotten a better experience or a more custom implementation for the cost with any other CRM vendor out there.”


Janet Smith, Board Member

National Association of Miniature Enthusiasts

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“After 22 years with a management company, the Register of Professional Archaeologists recently transitioned to self-management and sought a technology specialist to assist us with migrating our registrant database, emails, and website to new platforms.


We are thrilled to have found Joy and her team! They have been exceptional throughout the process — keeping us informed along the way, answering our many questions, and coaching us through these significant changes with professionalism and good humor.


I enthusiastically recommend Joy of Membership to organizational leaders who are seeking an expert vendor they can trust.”


Deb Rotman, PhD, RPA #10564, MCIfA #11243, MIAI, Executive Director

Register of Professional Archaeologists

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Joy has been a godsend. She sets up not only your website but a complete system for running your associations' member database and renewals, event registrations and communication tools for members.”


Margaret Vaughn, Executive Director

IL Rural Health Association

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“Our organization had a website built 4 years ago. Not only was its construction painful, the end result was never a good fit for us. We were desperate to find a solution that our members could use with ease, that was within our financial resources, and that we could maintain on a day to day basis.


Association Management Software somehow made it onto our radar, and research into the options pointed us to Wild Apricot. We signed up for a 30-day trial, and our experience convinced us it would suit our needs. Fortunately, Wild Apricot’s website had a list of vendors who assist with site migration. We submitted a Request for Proposal to three of them within our time zone.


Without question, all three vendors had the skills to complete our migration – but Joy’s written response and interview convinced us that Joy of Membership was the best. Joy has an ability to anticipate challenges and solutions before the client has even thought through the process.


Throughout the migration, there were many times I was thankful we’d selected Joy. Ours is an art and hobby organization with a specialized language and processes. She didn’t know much about our field, but was infinitely good humored in making course corrections as we tweaked the design and content of the site. She proved to be a quick study in the practice of embroidery!


Joy is the consummate businessperson. At every step I marveled at her professionalism and the systems she implemented within her organization to facilitate the migration process. Our experience in constructing this site was so different from that of four years ago! We couldn’t wait to terminate our relationship with that contractor. This time around, we find ourselves very fortunate to have what we hope is a long-term relationship with a trusted advisor. I find myself thinking about other organizations of which I’m a member and how they could benefit from Joy’s skill. I’ll be spreading the word!”


Denise Beusen, President

Needlework Guild of Minnesota

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“We chose to get help with our migration to Wild Apricot so that we could become more organized and standardized with our association’s operations. We wanted to have a professional looking site and to save time building it.


Joy Duling is one of the hardest working, honest, and best communicators I have ever met. Her three step “Planning, Design & Coached Set Up” options were a perfect fit for us. Joy took care of the trickiest and most complex part of our migration from our old systems and then coached us through the rest of the set up. Her response time is always quick and concise, never leaving you wonder what your next steps should be. She always gets you an honest answer or directs you to the answers you need, with no excuses.


We immediately saw results from the effort. New members started signing up and editing their profiles with no assistance before we even announced the site!


The Joy of Membership team is a true “Joy” to work with. We will be using their services for the foreseeable future.”


Mark Quandahl, Board Member & Membership Chair

Chicago Area Business Aviation Association

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We contracted with Joy after a failed attempt at building a web site through another provider. I was fearful that all web designers would be as difficult as our first bad experience.


Wow, what a breath of fresh air Joy turned out to be!


Beginning with the planning stages, Joy took us though her process which covered all of our concerns and desires for a new web site. The building process was fast, yet comprehensive. She had great ideas which helped us design a site which exceeded our expectations. She was thoughtful, helpful and provided us great guidance as we struggled with certain aspects of the site.


Ultimately, she provided us a site beyond what we had hoped for, and continues to offer great service, help and advice in follow up.


It's rare today when you work with someone that provides this high level of service and professionalism. We are extremely grateful to Joy for all her exceptional work.”


Bruce Bro, Co-Founder & President

National Foundation for Danish America

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“Becoming part of the JourneyCare family has opened our eyes to new ways to improve our processes for the future…”


“Our organization was in need of someone who could help us feel more relevant in today’s world – from the outdated website design to our effective but manual outdated processes.


Joy and JourneyCARE helped us easily implement changes and new solutions that allowed some of our dreams come to life while keeping our existing Wild Apricot membership system intact.


We were in need of ways to automate processes like annual renewal forms, response emails, and event attendance reporting so that our members know they are important to us because they receive timely responses and follow-ups. Our existing system couldn’t achieve this for us, but we didn’t have a solution that worked within our small organization’s constraints until we found JourneyCARE.


Joy’s team partnered with us on new integrations and automations to solve our problems. The care we received has been top-notch since Day 1. Joy and her team have made us feel like part of the family – always available to help and answer questions along the way.


Becoming part of the JourneyCare family has opened our eyes to new ways to improve our processes for the future, and we look forward to working with Joy for years to come.”


Allison Ellis

Executive Director, Association of Attorney-Mediators

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“ICN interviewed numerous agencies, software companies, and developers to help us build our membership website for 8+ months – with little to no success. Then we met Joy Duling at JourneyCARE!


It has been, and continues to be such a joy to work with her and the JourneyCARE team. Not only does she get the job done, but she isn’t afraid to think outside the traditional box of developing a membership-based website.


The ability for her to process the vision we have before us, has helped us to strategically plan in advance and avoid many pitfalls we would have found ourselves in. She is a true professional, she gets the job done, when she doesn’t know the answer she quickly finds an answer, she teaches us how to do things ourselves, she is available, and she truly cares.


That is why we currently call JourneyCARE a strategic ICN partner and with full confidence, recommend Joy Duling and her team!”


Greg McCoy

International Christian Federation

“Our organization had a website built 4 years ago. Not only was its construction painful, the end result was never a good fit for us. We were desperate to find a solution that our members could use with ease, that was within our financial resources, and that we could maintain on a day to day basis.


Association Management Software somehow made it onto our radar, and research into the options pointed us to Wild Apricot. We signed up for a 30-day trial, and our experience convinced us it would suit our needs. Fortunately, Wild Apricot’s website had a list of vendors who assist with site migration. We submitted a Request for Proposal to three of them within our time zone.


Without question, all three vendors had the skills to complete our migration – but Joy’s written response and interview convinced us that Joy of Membership was the best. Joy has an ability to anticipate challenges and solutions before the client has even thought through the process.


Throughout the migration, there were many times I was thankful we’d selected Joy. Ours is an art and hobby organization with a specialized language and processes. She didn’t know much about our field, but was infinitely good humored in making course corrections as we tweaked the design and content of the site. She proved to be a quick study in the practice of embroidery!


Joy is the consummate businessperson. At every step I marveled at her professionalism and the systems she implemented within her organization to facilitate the migration process. Our experience in constructing this site was so different from that of four years ago! We couldn’t wait to terminate our relationship with that contractor. This time around, we find ourselves very fortunate to have what we hope is a long-term relationship with a trusted advisor. I find myself thinking about other organizations of which I’m a member and how they could benefit from Joy’s skill. I’ll be spreading the word!”


Denise Beusen, President

Needlework Guild of Minnesota

Not sure where to start?

This one-pager reveals a few places where the right technology (and best practices) can make a difference in whether members stay or go..

Not sure where to start?

The 25 CAREpoints Checklist reveals the key points in a member's journey where intentional planning can make a difference in whether members stay or go.

With the right software in place, our clients can stay focused on making a difference for their members, their industries, and the world… every single day.

Below is a list of just a few of the associations, trade groups, and membership-based nonprofits that we've been honored to support.

Admissions Community Cultivating Equity and Peace Today (ACCEPT)

ADRP, an International Division of America's Blood Centers

Association of Information Technology Professionals, Chicago Chapter

America's Blood Centers

American National Cattlewomen

American Women's Association of Rome

Association of Attorney-Mediators

Association of Environmental Health Academic Programs

Catholic Marketing Network

Chicago Area Business Aviation Association

Chicago Automobile Trade Association

Chicago Risk & Insurance Management Society

Civic Commons

Dallas-Forth Worth Association of Lease & Title Analysts

Danish American Heritage Society

Danish Sisterhood

Data Coalition

Federation of Applied Chemistry and Spectroscopy Societies

Foot & Nail Institute

GlobalWaterWorks

GU272 Descendants Association

Huron River Art Collective

Illinois Firefighter's Association

Illinois Association of Medicaid Health Plans

Illinois Association of Public Health Administrators

Illinois Rural Health Association

Indiana Chapter of Registry of Interpreters for the Deaf

International Christian Network

International Conscious Movement Teachers Association

Information Systems Security Association - Chicago Chapter

Jacksonville Business Professionals
Leadership Development Program Association

National Foundation for Danish America

National Foundation of Park Associations

Needlework Guild of Minnesota

Oklahoma Cattlewomen

Orchid Digest

Partnership for a Healthy Community

Portland Buy Local

Public Service Employees Association

Register of Professional Archaeologists

Society for the History of Discoveries

South African Council for Business Women

Texas Cattlewomen

Tile Contractors Association of America

The Danish Pioneer

Tucson Dressage Club

University of Texas Navy ROTC Alumni Association

Washington Map Society

Wilderness Education Association

Wisconsin Society of Land Surveyors

Our clients make a difference for their members, in their industries, and for the world-at-large… every single day.

ADRP, an International Division of America's Blood Centers


Association of Information Technology Professionals, Chicago Chapter


Affordable Assisted Living Coalition


America's Blood Centers


American Council for School Social Workers


American National Cattlewomen


American Women's Association of Rome


Association of Attorney-Mediators


Bloomers Society


Catholic Marketing Network


Chicago Area Business Aviation Association


Chicago Risk & Insurance Management Society


Citizen Science Association


Cochlear Implant Awareness Foundation


Dallas-Forth Worth Association of Lease & Title Analysts


Danish Sisterhood


Federation of Applied Chemistry and Spectroscopy Societies


Foot & Nail Institute


GlobalWaterWorks


GU272 Descendants Association


Hawkins Foundation


Huron River Art Collective


IL Association of Behavioral Health


IL Alcohol and Other Drug Abuse Professional Certification Association


Illinois Firefighter's Association


Illinois Association of Medicaid Health Plans


Illinois Association of Public Health Administrators


Illinois Rural Health Association


Indiana Chapter of Registry of Interpreters for the Deaf


International Christian Network


International Conscious Movement Teachers Association


I've Decided


Jacksonville Business Professionals


Leadership Development Program Association


Metropolitan Oasis Community Development Corporation


National Foundation for Danish America


Needlework Guild of Minnesota


Oklahoma Cattlewomen


Orchid Digest


Partnership for a Healthy Community


Public Service Employees Association


Register of Professional Archaeologists


Serve IL Commission on Volunteerism & Community Service


Society for the History of Discoveries


Synergy Solution Group


Texas Cattlewomen


Tile Contractors Association of America


The Danish Pioneer


Tucson Dressage Club


Washington Map Society


Wilderness Education Association


Wisconsin Society of Land Surveyors

© 2022, All Rights Reserved. The Joy of Membership, PO Box 9158, Peoria, IL 61612